Cold calling is one of the oldest and most widely used sales techniques in the world.
It involves contacting potential customers who have not expressed any interest in your product or service, and trying to persuade them to buy from you.
Many people think that cold calling is outdated, ineffective, and annoying. They believe that customers today are more informed, more selective, and more resistant to sales pitches.
They argue that cold calling is a waste of time and money, and that it damages your brand reputation.
However, cold calling is not dead.
In fact, it still works very well for many businesses and industries.
According to a study by Baylor University, cold calling can generate an average of one appointment or referral for every 209 calls.
That may not sound impressive, but it means that if you make 100 calls per day, you can get one new opportunity every two days.
And if you follow up with those opportunities and close them, you can generate a significant amount of revenue.
Learn more about how BluStar Connections can help you with cold calls today by setting up a no obligation 15 minute meeting here: https://calendly.com/blustar
So why does cold calling still work? Here are some possible reasons:
– Cold calling allows you to reach a large number of prospects in a short time. You can use tools like dialers, scripts, and CRM systems to automate and optimize your cold calling process. You can also use data and analytics to target the right prospects at the right time with the right message.
– Cold calling helps you build relationships with prospects. You can use cold calling to introduce yourself and your company, to establish rapport and trust, and to uncover their needs and pain points. You can also use cold calling to educate prospects about your product or service, to demonstrate value and differentiation, and to create urgency and desire.
– Cold calling gives you control over the sales process. You can use cold calling to initiate contact with prospects who may not be aware of your product or service, or who may not be actively looking for a solution. You can also use cold calling to influence their decision-making process, to overcome objections and rejections, and to move them along the sales funnel.
– Cold calling helps you stand out from the competition. Many businesses have abandoned cold calling in favor of other marketing channels, such as email, social media, and content marketing. While these channels are important and effective, they are also crowded and noisy. Cold calling can help you cut through the clutter and get your message across to prospects who may not be exposed to your other marketing efforts.
Cold calling is not easy. It requires skill, persistence, and resilience. It also requires a lot of preparation, research, and customization.
But if done right, cold calling can be a powerful and profitable sales strategy that can help you grow your business and achieve your goals.
To discuss the BluStar program in detail head over to Calendly by clicking here to schedule a quick 15 minute meeting with one of the partners today.
