If you are a 401k advisor, you know how competitive the market is. You have to stand out from the crowd and show your value to potential clients.
One of the best ways to do that is to offer free independent reviews of their current 401k plans.
A free independent review is a comprehensive analysis of a client’s 401k plan, including fees, performance, diversification, risk, and alignment with their goals.
It is not a sales pitch, but an objective and honest assessment of their situation and how it can be improved.
By offering free independent reviews, you can achieve several benefits for your business:
– You can attract more leads and referrals. Many people are curious about their 401k plans, but they don’t know where to start or who to trust.
By offering a free service that can help them understand their plans better, you can generate interest and word-of-mouth.
– You can establish credibility and trust. A free independent review shows that you are not just trying to sell them something, but that you genuinely care about their financial well-being.
It also demonstrates your expertise and professionalism, as you can provide them with valuable insights and recommendations.
– You can create opportunities for follow-up and conversion. A free independent review is not a one-time deal, but a starting point for a long-term relationship.
After you deliver the review, you can follow up with the client and offer them more services, such as plan design, investment management, education, or fiduciary support. You can also ask them for feedback, testimonials, or referrals.
In conclusion, offering free independent reviews is a smart strategy for 401k advisors who want to grow their business and revenue.
It can help you attract more clients, build trust and credibility, and create opportunities for conversion. If you want to learn more about how to conduct effective free independent reviews, contact us today.
BluStar uses advanced technology and data to find prospects who are actively looking for financial advice in your area and have the financial capacity to afford your services.
BluStar also respects your privacy and exclusivity and does not share or sell the same leads to other advisors.
To discuss the program in detail head over to Calendly by clicking here to schedule a quick 15 minute meeting with one of the partners today.
